Besides being famous, what do Teri Hatcher, Daryl Hannah, Mira
Sorvino, Brittany Murphy, and Angela Bassett have in common? They wear
Foot Petals.
So, how did the creator of Foot Petals get
her product onto the feet of celebrities and featured in leading
fashion magazines? To answer this question, we went directly to the
source. We’ve invited Foot Petals’ creator, Tina Aldatz Norris, onto
the show to discuss the key moves that focused Hollywood spotlights on
her product. Tina shares PR strategies and tips for getting direct
access to the “stars”, who can make your product shine.
Read more about Tina’s startup story and her Key Move, Using Influencers to Create Product Awareness.
About Tina Aldatz Norris
Tina
Aldatz Norris founded Foot Petals in April 2002. As an 11-year Fashion
Industry veteran, Tina noticed there was something lacking in the
marketplace for stylish women who enjoy wearing high heels, but still
want to be comfortable A Special Events and Merchandising Director for
BCBG Max Azria in New York at the time, Tina was always on the go. It
was important for her to look stylish, and feel comfortable. Tina
refused to succumb to the skirt and sneaker look, which many New
Yorkers fall prey to, just for the sake of comfort. Instead she bought
bulky orthopedic insoles from drugstores, cutting and pasting them to
fit all of her various shoe styles. Thus, the Foot Petals collection
was born and continues to grow just as your shoe collection does,
because your feet don't have to suffer to be beautiful. Currently, Foot
Petals, Inc. is a female-owned and operated company based in Southern
California. Foot Petals products are sold in the finest retail shops in
the world and online.