Cindy Bates of Microsoft returns to StartupNation Radio to get down
to the Nitty Gritty about how Microsoft Office Accounting software (a
StartupNation sponsor) is helping companies with 25 or fewer employees
manage their business financials.
Accompanying this
software launch, Microsoft conducted extensive research within the
small business sector to determine the role technology plays in small
business. We’ve invited Cindy Bates back onto the show to uncover
Microsoft’s findings and perspectives.
- According to survey research conducted by Microsoft – the growth rates of small business which embrace technology – compared to those businesses that do not, are 12% and 6% , respectively.
- For
businesses seeking cost-effective technology solutions, Cindy suggests
hiring an IT consultant, who is trained to help you implement the
latest technology: Microsoft’s partner locator service can help you find a Microsoft trained small business specialist in your region.
Tune
in to familiarize yourself with the latest technology solutions
available to your small business and discover the trends influencing
your competitors.
Selected Q & A transcripts from this radio show
Q&A - Protecting business ideas and reaching decision-makers
Q&A - Trademarks and protecting an idea internationally
Q&A - Startup funding
Q&A - Funding an e-business
About Cindy Bates
Cindy
Bates is the general manager for the small-business division of the
U.S. Small and Midmarket Solutions & Partners Group at Microsoft
Corp., where she is responsible for maximizing Microsoft’s potential to
serve the needs of the 7.5 million small businesses in the United
States.
Armed with a wealth of management experience and
expertise in strategic and corporate development, investment banking,
and small-business operations, Cindy is charged with bringing even
greater focus and visibility to Microsoft’s already strong, ongoing
efforts to serve small businesses.