The StartupNation community loves to learn from the companies who’ve
made it, and Southwest Airlines is a great example of one that has
differentiated itself with customer service and through its
approachable, fun-loving brand.
We’ve invited Rob Brown,
Southwest Airlines’ Director of Corporate Sales & Multicultural
Marketing to discuss their customer service strategies, an essential
factor to the company’s success. Tune in to learn techniques to improve
your business’ customer service; and while you’re there, discover an
online tool for planning, booking and managing your business travel - SWABIZ.
Special offer for the StartupNation Community:
Entrepreneurs that enroll in SWABIZ and mention StartupNation may be able to take advantage of two special SWABIZ offers.
Podcast: Entrepreneurial Tips
Sponsored by Southwest Airlines
teamed up with Southwest Airlines to provide podcasts to help you start
a business and manage it successfully. These small business podcasts
feature sound business advice, often highlighting many of the
customer-service strategies that have contributed to Southwest
Airlines’ success. Check out the first podcast in the series: Low-cost promotional tactics for your business.
About Rob Brown
Brown is the Director of Corporate Sales and Multicultural Marketing
for Southwest Airlines. Rob started his career with Southwest eleven
years ago, as a Marketing Manager for the Chicago, Detroit and
Cleveland markets. After four years in this role, Rob was promoted to
District Marketing Manager, overseeing all sales and marketing
activities for the upper Midwest and Northeast markets. Rob served as
District Manager for four years before being promoted to Regional
Director and relocating to the Southwest Airlines headquarters in
In his current role, Rob and his sales team oversee
all sales and marketing efforts for SWABIZ. The Community Affairs team
is responsible for building relationships with community based
organizations within the Hispanic and African American communities, as
an extension of the company’s Multicultural marketing efforts.