How about 3 billion page views per month? Craig Newmark has achieved
this success with craigslist, a local online community of classifieds
and forums - a place to find jobs, housing, goods & services,
social activities, a girlfriend or boyfriend, advice, community
information, and just about anything else, for free (Q&A - Customer control of craigslist website).
Craigslist is comprised of 190 sites in all 50 US states, and 35
countries, resulting in more than 6 million classified ads and 1
million forum postings each month.
Q&A - Trademark infringement question for Craig
Grab a pen and paper - as Craig shares his secret recipe for baking a website rich with traffic (Q&A - Website usability and design), an effective viral marketing strategy, as well as his unique definition of success.
About Craig Newmark and craigslist.org
early 1995, Craig Newmark created an e-mail list to tell his friends
about events around the San Francisco Bay area. Those friends forwarded
the e-mail to others. Over time, people started posting items on the
list in different areas, jobs, stuff for sale, and apartments. Craig
wrote software which could automatically add email postings to a site
which became www.craigslist.org.
incorporated as a for-profit in 1999, but maintains the ".org" domain,
as a symbol of their service mission and non-corporate culture. In 2000
Jim Buckmaster became craigslist's president & CEO and in 2004 eBay
acquired 25% of the equity in craigslist from a former shareholder.
in a Victorian house in the Inner Sunset neighborhood of San Francisco,
craigslist operations are supported by charging businesses below-market
rates for help wanted ads. Craig has opted to stepped away from "many
tens of millions of dollars" - instead fulfilling his definition of
success through craigslist's values:
- Giving people a voice
- A sense of trust and intimacy
- Consistency of down-to-earth values
- No charges, except for job postings
- Freshness of the material
- No ads, particularly no banner ads