We talk with Lesley Spencer, founder of Home-Based Working Moms. Here's the complete list:
- Professional website for your business
Don't skimp on something that has so much potential to help your business succeed!
High functionality is available for lower prices than ever.
- High-Speed Internet
More than half of American households now have broadband Internet access-to make the most of your time and your online resources, get fast!
- Cell phone
To stay tuned in and on top of your business, consider a "smart" phone that has multiple functions, like calendar, email, contacts, etc.
- Professional-looking logo
Your brand is your first impression and will either turn on or turn off the interest of your customers. Make sure you pay special attention to this.
- Top notch business cards
Shaking hands and making connections is a critically important activity for you as you build your business-even if it's a home business. So be sure to get your business cards printed up and always have them on hand.
- A network of other smart business owners
You're going to need people to turn to for advice and camaraderie-especially when you feel isolated from the business community because you're based out of the extra bedroom! This network must be cultivated with a dedicated effort.
- A passion for what you do
The magical ingredient for all entrepreneurs is PASSION! That unwavering commitment and obsession with taking your business dreams to new heights is a fundamental resource. Your passion will help you survive the hard times, and will fuel the adrenaline rush in the great times.