Overall it looks pretty good and is easy to navigate. I thought the `services/rates` page could use a little more pizazz. The rest of the pages have some sort of graphic element while that page is text only. At least put a simple box around something or make the 4 main links into buttons, not just hypertext.
I don`t understand the high-heel shoe image. What does that have to do with errand services? It is your biggest graphic and it certainly threw me off. The people carrying groceries or the woman on the phone makes good sense. But the shoe?
I get a feeling you are marketing towards women because of the shoe as well as the pinks and purples. Nothing wrong with that but I just wanted to point out that it has that specific feminine slant. Even still, I would tone down that bright pink color. It`s a little difficult to read, especially as the box on the homepage.
I also wanted to point out another post from today
about an errand service website critique. They have a really different site but maybe you should check out what others have to say. I made a suggestion about geographical markets that I think applies to your site as well.