I have a question on bring people to help start up a company. My friend want to help me with my business but not invest any money just his time and effort in marketing the company. In return, he asked for 10% share of the company. Is that a fair value request? and how to I create a performance base measurements to make sure he delivers 10% share of the company. My business is an online viral martketing. Or is there an alternative solution. I am so new to this area.