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StartupNation’s 10 Steps to Open for Business – Step 10: Market & Sell

Details

Expert:
Sloan brothers,
Head coaches, StartupNation
Length: 30 minutes
On Demand downloads:
Online seminar recording (3.58M Windows Media)

Slide show (1M .pdf)

Seminar Overview

This is where the rubber meets the road! You’ve got to get the word out about your business so customers come through your door (or perhaps to your homepage).

First and foremost, however, you need to identify and study up on your target audience (e.g. what do they like, what do they need, how do they live and what do they want) and develop a marketing message that will resonate with them.

Once you have a grasp of how to talk about your product to your target audience, make sure that you maintain that message consistently throughout your marketing efforts. It should be constantly reinforced to ensure a lasting impression and to build on your brand identity.