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eCommerce - How to Sell through the Internet: Harness the power of online sales  

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'According to Verisign, US consumers spent $8 billion online during the holiday season [2004]. Up 24% over the holiday period in 2003.'

Chad Barr presents the key elements responsible for this statistic: the essentials for developing an effective online presence, and the necessary tools for successful e-commerce:

  • The top 8 mistakes (content and design)
  • Internet 101 : Bits and Bites
  • How to make your website a success : Content and Design elements
  • Making it easy to find : SEO (Search Engine Optimization) and PPC (Pay Per Click)
  • What your customer expects : W.I.F.M. (What's in it for me?)
  • Marketing your website : Integrated Marketing Strategy
  • Should YOU have a website?

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