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StartupNation’s 10 Steps to Open for Business – Step 9: Establish a Brand

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Seminar Overview

One of the most important things you can do for your business is to create a great brand. Developing a brand is more than just deciding on a name or picking some colors. It’s developing an image and a personality that embodies what your company is and does.

In StartupNation: Open for Business, we introduce the concept of a marching brand—a consistent, immediately recognizable image that delivers a clear and compelling message. If you want customers who are loyal, a marching brand is exactly what you’re after.

In this seminar you will learn:

  • Establish your target audience
  • Establish your "brand attributes"
  • Choose a brand name
  • Create a logo
  • Create a website
  • Create a demand for your brand

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Technology provided by
Microsoft Live Meeting

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