by entrepreneurs, for entrepreneurs

• Join - It's Free!
• Log in

Branding for customer retention - Q & A

Rosemarie calls to get some tips on ways to keep customers in her limousine service by creating a strong brand.

Rich Sloan:  Let's go to Rosemarie in Morgan Hill, California.  She called 866-55-START.  And you are on StartupNation.

Rosemarie: Hello.

Rich Sloan:  Rosemarie.  Go ahead Rosemarie.

Rosemarie: Hello.

Rich Sloan:  Yes.  Go right ahead, you're on.

Rosemarie: Yes.  I'm sorry, I'm from New York, not California.

Rich Sloan:  Oh, you are.        

Rosemarie: Yes.

Rich Sloan:   Little confusion here at the studio.  Go ahead.

Rosemarie: That's perfectly all right.  I've been in business for about 20 years and we have both a limousine service and security service, but it's very small and I wanted to keep it small and very exclusive for upper echelon executives that fly around in private jets, et cetera, et cetera.

Rich Sloan:  Okay.

Rosemarie: It seems like some of my customers are falling off and I don't know whether it's just attrition or not. But, if it is attrition, I don't know how to advertise to get new customers.  And I don't know how to pull them in.  The ones that we have love us, and they're very loyal.

Rich Sloan:  Okay.  Well, we've got about a minute left and let's give it to Karen to share some thoughts.

Rosemarie: Okay.

Karen Post:  Do you think that some of your market is falling off, then maybe you need to look at the younger market that's going to grow up and replace those folks that are falling off.  Those folks probably have different emotional values and needs than the older executive that would use your services.  So, where you market, if you advertise, where you get publicity needs to be in those places that that younger market reads and that is part of their lifestyle.