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The Sloan Brothers Reveal the Secret to Getting Started, in Ten Simple Steps  

Birmingham , MI – September 27, 2005 – Those who aspire to live the dream of working for themselves now have the help they’ve been looking for. Entrepreneurial experts and authors, Jeff and Rich Sloan, have launched the StartupNation “10 Steps to Open for Business,” online resource to help the 72% of Americans who dream of starting their own business. *

As an online companion to their new book, “ StartupNation: Open for Business,” this 10-step program, available at www.startupnation.com, simplifies the startup process and enables entrepreneurs to access free, easy-to-use information on how to start a business via articles, audio clips and resource links.

“Our 10-step plan is a roadmap to get a business started – creating a business that suits your life plan – taking you through steps such as selecting a business, creating a business plan, finding funding and marketing your product,” states Jeff Sloan , StartupNation Co-founder. “We are often asked ‘how do I get started’? With the 10-step plan we are now able to distill down the process and lead entrepreneurs down a tangible path to starting their dream business.”

StartupNation’s “10 Steps to Open for Business” dives into:

• Step 1: Create a Life Plan
• Step 2: Select a Business Model
• Step 3: Create a Business Plan
• Step 4: Select a Structure
• Step 5: Create Key Assets
• Step 6: Find the Funding
• Step 7: Organize Logistics
• Step 8: Find and Hire Great People
• Step 9: Establish a Brand
• Step 10: Market and Sell

Beyond accessing advice and templates from the Sloan brothers, entrepreneurs can also learn about products and services from leading companies such as Microsoft. "We are proud to be a part of StartupNation's 10-step program to offer entrepreneurs the tools they need to get organized, tools such as Office Small Business Accounting 2006, which helps their businesses run much more efficiently," states Cindy Bates, Microsoft US Small Business General Manager. Other partnering companies will assist entrepreneurs with steps such as filing a business, protecting ideas, creating websites and business plans, finding funding, and offering solutions for insurance and financial planning.