www.startupnation.com

by entrepreneurs, for entrepreneurs

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Published by: Doubleday

The quintessential guide to starting your dream business

...written by America 's leading entrepreneurial gurus.

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Want to take control of your life? Want to trade in that listless job and create the company you've always dreamed of? Millions of new businesses are started each year, from online diamond dealers to part-time "pet projects" to the latest franchises. STARTUPNATION is all about putting you in the driver's seat to start your own business.

In STARTUPNATION, the Sloan brothers examine every aspect of smart entrepreneurship. They help you to focus your energy on what you love to do.

The Sloans bring their lessons home through the stories of a wide variety of successful ventures, from their own patented invention, the Battery Buddy ® , which generated more than $1 million in royalties, to the stories of other entrepreneurs' dream businesses. Among them, Lavetta Willis, who built Dada Footwear into a fashion brand that now produces sneakers worn by NBA basketball stars, and Tom Nardone, who runs a booming online business called ShopInPrivate.com, where people can order items they're embarrassed to buy at the local drugstore.

STARTUPNATION presents a master course in identifying a good idea, building the right kind of business around it, and avoiding the pitfalls that can derail you. If you've ever dreamed of pursuing your own business, STARTUPNATION is an indispensable resource.

Testimonials

"So many business books today focus on how to start a business by raising venture capital and growing it in the Silicon Valley way. This book is for every man and woman across the USA who is interested in starting a business, and focuses on the fundamentals that are universal to all businesses - ranging from the local flower shop to a business that could grow into a future IPO blockbuster!" -Norm Brodsky, senior contributing editor, Inc. magazine

"The Sloan brothers are the rock stars of entrepreneurship!" - Michigan governor Jennifer M. Granholm

"Don't pick up this book, unless you're serious about starting a business. The Sloan brothers make it clear that 'the time is now.' These guys will get you totally fired up!" - Pat Croce, best-selling author of I Feel Great and You Will, Too! and Lead or Get Off the Pot!