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The StartupNation Blog

Trends, tips and real-life anecdotes from industry experts

Payroll Tips to Keep Your Startup Financially Fit

6 Payroll Tips to Help Your Startup Stay Financially Fit As an entrepreneur, it’s imperative to have a good grasp on your payroll records to ensure you are properly compensating yourself, your employees, or your contractors. You also want to be certain that you’re giving the IRS your fair share in payroll taxes by staying [...]

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The Anatomy of a Perfect Checkout Page

Get your The Anatomy of a Perfect Checkout Page If you’re starting up your very own retail business online then, once you have established your brand, products and design, the most important step in your business is to have not only a working and effective checkout page but also one that can handle your customers’ [...]

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Why everyone needs remarketing

Why Remarketing is a MUST for every business We can always think of some reason not to do a particular marketing program. “Not enough money” and “not enough time’ are the most common. With Remarketing, those excuses won’t fly. What is Remarketing? Remarketing (also called Retargeting) is an advertising campaign designed to reach people who [...]

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5 Steps for Streamlining Business Operations

Streamlining business operations can mean less paperwork, more productivity When you’re building a business, time is one of your most valuable assets. Even after putting in long nights and working on the weekend, small business owners are always short on time. It’s easy to become overwhelmed by the neverending to-do list, stacks of paperwork, and [...]

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Tips for Beauty Supply Store Owners

Build Your Reputation with These Beauty Supply Store Tips The beauty industry is very competitive. As a small business owner, competing with the prices that the bigger stores offer can be a challenge, but you can bring in customers in other ways than prices alone. Finding your niche, such as all organic and vegan products, [...]

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Got BtoB Content Strategy tips from Melanie Rembrandt?

Got a Summer, BtoB Content Strategy?

Is Your Content Marketing Strategy as Hot as the Weather? It’s hot out there! For many of you, that means you are spending more time in your office in the nice, cool air-conditioning. And while business may be slower as people take vacations and spend time with family and friends, that’s no reason to slow [...]

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How to Handle Pushy Social Partners

Sometimes pushy social partners can be too much! Cross blogging is a wonderfully advantageous tool for small business owners. Not only is it free, but it keeps your blog diverse, and introduces your brand to new audiences. Even more advantageous is the mutual understanding of sharing each other’s articles and products on different social outlets. [...]

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Using SIC Codes to Find Business Lists

List Research: Using SIC codes to find business lists When you research business lists for direct mail or email, you usually start with the SIC code. SIC, which stands for Standard Industrial Classification, is the universal coding structure for all businesses and organizations in the United States. (A newer, more comprehensive directory called the North [...]

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Healthy, Happy Employees = Improved Productivity

Happy Employees Produce More! As a business owner, if there is one thing you can credit to the success of your business, it’s your great team of employees. Without the help of your staff, getting to where you are today would probably be a lot more challenging. With that being said, ensuring that your employees [...]

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Top 3 Health Insurance Tips for New Business Owners

Health Insurance Tips for New Business Owners You’ve decided to fulfill a lifelong dream of being your own boss and have taken the plunge by starting a business. Congratulations! Becoming a business owner is an exciting and sometimes overwhelming process, filled with continual opportunities to learn and grow. As a new business owner, it’s up [...]

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Food Startups: Changing the way we think and eat

Food Startups that are Changing the Way We Think about Eating   Every year, there are hundreds of new food startups, and they are not always the same old, same old. Of course, there are still many that offer traditional menus for those of us who are a bit on the fussy side. But, there [...]

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How to Attract the Best Talent to Your Retail Store

Get the Talent You Need to Be Successful! Many retail establishments have a hard time recruiting great talent for their store. With so many young adults flocking to retail careers for a “job just to earn some extra money” or “for the great discounts” it is hard to find individuals that actually take their role [...]

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4 Commonsense Ways to Keep Your Startup Lean

Being successful means being lean from the start If you’re in business and you haven’t heard the term “lean startup,” how’s living under that rock treatin’ ya? Lean startups are now on the lips, and in the arsenals, of today’s entrepreneurs. At its core, the lean concept emphasizes the importance of remaining small and agile [...]

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No Content Marketing Strategy? You’re Losing Money!

Writing copy that sells is not a passing trend. While there is a lot of hype now about BtoC and BtoB Content Marketing and Content Strategy, these processes have been around for a long time… just with different names. And there is no need for confusion. Let’s keep it simple… What is content marketing? It’s [...]

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Sales Coaching: It’s a really big deal!

Getting sales coaching right – don’t do too little, too late Sales leadership talks about it all the time.  Sales consultants advocate it and sales managers say they would like to do more of it if they had the time.  The “it” of course is sales coaching. Yet if you nose around, you will often [...]

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Internet Marketing

What’s in a business name?

Company Formation: How to avoid business name blunders Starting a new business is an exciting time and with so much to think about, it’s easy to get caught up and run with ideas which you later look back on with regret. Nowhere is that more true that in the naming of a new business. We [...]

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How to Network at Conferences

Networking at conferences – tips on who, what and how Sales Networking Sales reps often find themselves at industry conferences and other meetings where they should be networking.  However, in too many cases they fail to optimize the opportunity because they are not sure what to do.  So, by default, they end up spending their time [...]

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Internet Marketing

The Internet of Things for Business [Infographic]

What will the “Internet of Things” mean for YOUR business? The Internet of Things is one of the biggest buzzwords in tech at the moment, and is emerging as a rapidly growing market. While the focus at the moment is on personal use, such as smart watches, soon the Internet of Things will be ubiquitous [...]

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