It would be a good idea to vary the typestyle throughout the site. You are using the same font for essentially everything. It`s a bit much, to say the least. I believe that font is `comic sans` and while it may have certain "childlike" qualities, your customers are parents, not children.
It looks like the site was made to hang in a baby`s room. But it`s really made to be on a parent`s computer. I think the design needs to be more sophisticated for adults, yet I still think you ought to keep some of the "new baby" feel. I`m not saying it`s bad but as it stands, I think it`s too baby-ish. In my non-parent opinion.
Also, why do you have Google ads? It looks as if the ads are for your competitors. Do you really want that on your site? I`d re-think that one.
I think the idea is excellent, particularly if the user can create a
"group" of email addresses quickly and easily, maybe out of their own
email client`s address book.
The font came to me as plain sans serif, so I`m guessing it`s not comic
sans in the stylesheet. Couldn`t see that, so don`t know, but it
translated on my system as Arial.
I thought I saw a menu along the left side, so I clicked on Fun Birth
Announcements and immediately left your site, ending up somewhere like
the Stationary Store. If this weren`t a critique, I would`ve just blown
off your site, and gone with what I saw on someone else`s site.
Going back, I saw that what I`d thought was the menu bar, was actually
"Ads by Google." So you`ll probably lose a lot of business using those
I went to Products (on the tab) and clicked a card at random. Nice,
easy to understand, and no place to order it with a click. I`d have had
to close that window, remember which card I chose, then somehow find
the "buy this one."
You should have a better browse capability, where people can see the
thumbnails as you have them, but when they click an image, it pops up a
windowed window (not the whole screen), with a desription of the card
and how much it costs.
Going to the Order form, it seems to me the other "Products" tab is
redundant. I`d just get rid of it, and change the tab name from Orders,
to Products, or "Browse our Products."
That being said, when I clicked a card to order it, I ended up right
back on the Products page again, without a way to buy it. Yes, I could
have clicked the "Add to Cart," but that just seemed pointless to me.
So you`ll confuse a lot of customers there, I think.
The stuff you have on the FAQ sheet should be on the front page, for
the most part. Most people think of a FAQ as technical or detail
questions, not things like "how much are these cards." Waste of time,
except for the instructions, and those should be on a "How it Works"
tab. (Another tab name change.)
I don`t understand the "Samples" tab.
"Pricing" should be "Quantity Pricing."
All in all, it`s a really good idea! Particularly these days. All that
needs work is the execution. That`d be the "customer journey," for the
most part. You have all the buttons and stuff, they`re just not laid
out for "no brainer" viewing, y`know?