Forums: Discussions for entrepreneurs and small business.

visit www.ourlittleone.com and send me your thoughts to improve the site or your initial reaction to the site as a new user.

Thanks Mary@ourlittleone.com

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Mary Killelea
Portland Web Design & SEO Consulting Services
503-997-6935
Mary@workingwebsolutions.com
http://www.workingwebsolutions.com

It would be a good idea to vary the typestyle throughout the site.  You are using the same font for essentially everything.  It`s a bit much, to say the least.  I believe that font is `comic sans` and while it may have certain "childlike" qualities, your customers are parents, not children.

It looks like the site was made to hang in a baby`s room.  But it`s really made to be on a parent`s computer.  I think the design needs to be more sophisticated for adults, yet I still think you ought to keep some of the "new baby" feel.  I`m not saying it`s bad but as it stands, I think it`s too baby-ish.  In my non-parent opinion.

Also, why do you have Google ads?  It looks as if the ads are for your competitors.  Do you really want that on your site?  I`d re-think that one.

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Mary Killelea
Portland Web Design & SEO Consulting Services
503-997-6935
Mary@workingwebsolutions.com
http://www.workingwebsolutions.com

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Janene
Founder & President
Trending Solutions
614-939-4133
http://www.trendingsolutions.com

I think the idea is excellent, particularly if the user can create a "group" of email addresses quickly and easily, maybe out of their own email client`s address book.

The font came to me as plain sans serif, so I`m guessing it`s not comic sans in the stylesheet. Couldn`t see that, so don`t know, but it translated on my system as Arial.

I thought I saw a menu along the left side, so I clicked on Fun Birth Announcements and immediately left your site, ending up somewhere like the Stationary Store. If this weren`t a critique, I would`ve just blown off your site, and gone with what I saw on someone else`s site.

Going back, I saw that what I`d thought was the menu bar, was actually "Ads by Google." So you`ll probably lose a lot of business using those ads.

I went to Products (on the tab) and clicked a card at random. Nice, easy to understand, and no place to order it with a click. I`d have had to close that window, remember which card I chose, then somehow find the "buy this one."

You should have a better browse capability, where people can see the thumbnails as you have them, but when they click an image, it pops up a windowed window (not the whole screen), with a desription of the card and how much it costs.

Going to the Order form, it seems to me the other "Products" tab is redundant. I`d just get rid of it, and change the tab name from Orders, to Products, or "Browse our Products."

That being said, when I clicked a card to order it, I ended up right back on the Products page again, without a way to buy it. Yes, I could have clicked the "Add to Cart," but that just seemed pointless to me. So you`ll confuse a lot of customers there, I think.

The stuff you have on the FAQ sheet should be on the front page, for the most part. Most people think of a FAQ as technical or detail questions, not things like "how much are these cards." Waste of time, except for the instructions, and those should be on a "How it Works" tab. (Another tab name change.)

I don`t understand the "Samples" tab.

"Pricing" should be "Quantity Pricing."

All in all, it`s a really good idea! Particularly these days. All that needs work is the execution. That`d be the "customer journey," for the most part. You have all the buttons and stuff, they`re just not laid out for "no brainer" viewing, y`know?
:-)

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Mary Killelea
Portland Web Design & SEO Consulting Services
503-997-6935
Mary@workingwebsolutions.com
http://www.workingwebsolutions.com

In any marketing strategy is it usually a good idea to check out your competition; the first one that comes to mind is Tiny Prints.  While Tiny Prints are traditional card-style products: the designs are very professional and product line includes other occasions/holidays. 

Don`t mean to me a pessimist... but, why would I spend $35/mo to send out only ONE birth announcement when I can use my Yahoo, Flickr, dotMAC account or similar service?

I`d also like to see a privacy statement and confirmation that my newborn`s image is secure on your server right up front on the home page.  The sample designs featured on the landing page should be bigger.  Possibly incorporate a 1-2-3 step diagram to demonstrate the simplicity of the system.

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Mary Killelea
Portland Web Design & SEO Consulting Services
503-997-6935
Mary@workingwebsolutions.com
http://www.workingwebsolutions.com