Hi, since you asked for feedback here it goes. It lacks color and is a bit boring, give it some life! I hope that you know I am not being rude, I am just being honest.
now it is your turn to dog on me, but be honest!
I think it is great. Clean and classy! Great JOB!
Erin
Your acronym is funny. I pronounced it "I Fo Smee." Then I thought, "Smee is the pirate in Peter Pan." I clicked your link and started looking over your website. Then I thought, "I Fo Smee" sounds like "I`m For Smee." Like you`re supporting him in an election. And unfortunately, the content of your website did not draw me away from this creative path my mind was going on.
More directly, what I`m saying is that nothing on your main page grabbed me, other than the funny acronym. Right under the Welcome line, you start talking about two kinds of membership, and I`m thinking, "Why do I want to know about membership? I don`t even really know what this IS yet." I couldn`t bring myself to read the rest of the page. I tried glancing through the bulleted list, but the language seemed jargony, and I`m thinking, "So what? What is an international network going to do for me?"
What you need to do is talk about benefits, not features. What do these things do for me? How does this help me? Make the main benefit in big bold letters and simple words so I can`t mistake the message or overlook it. Something like "Do global business like the big boys," maybe. I get that general idea from your post above.
I think the design and look of your website is nice and appropriate to what you have going on, though.