Forums: Discussions for entrepreneurs and small business.

Hi there :-)
I believe there`s a pretty big problem here, since I couldn`t see anything of the content. Here`s a screen shot:

At first I thought it might be only a FireFox issue, since I`m using an old version. Then I checked in IE 6, and saw a fast blip of some content areas, which then reverted to orange on orange.

Before we can critique the site, I think this compatibility or programming or design issue will have to be resolved. Unless it`s just some very strange and unique problem specific to my system.

I like the simplicity. Not too many things going on. Prices are definitely decent though I didn`t see your shipping and handling charges and if you aren`t up front about those costs, buyers will be reluctant.

Front page looks like a florist. Perhaps the circles with flowers could be some of your products instead?

This should just go away:
"May be cleaned easily with water or, if necessary, warm soapy water - do not use alcohol.  They should be rinsed from time to time to avoid oxidization of the frame (a whitening of the surface), caused by sweat and oil from skin contact."
I believe that most people are well aware that for 10 dollars they are getting sunglasses that are a value, not a lasting investment.
And believe me, most people probably expect a lot worse than the typical oxidation that occurs over time. Just let that pass or put that info in an FAQ tab.

Otherwise, you`ve kept things ultra simple. Hope it works out. 

So much of any website is trial and error. The hardest part is standing out and getting actual buyers.

Good Luck!





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~Eric
JE Design Group, LLC
If all you do is what you`ve done, then all you`ll get is what you`ve got.
www.jedesigngroup.com

Just commenting on the SEO aspect .... it`s terrible.

Your pages are probably 95% unneeded code.
There is barely any content that will help in search placement.
Your images are huge, and being scaled down to size, making your page sizes too large. They also have no "alt" text.

Personally I think you need a major rewrite of your code.



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M Hall
Website Critique Community
International Society of Curmudgeons

Ditto on the Florist comment.

Most web surfers have Internet ADD - you will probably have a high bounce rate (people spending 1 second on your site and moving on).

Also agree with the SEO comment - your Title is simply "Home" it should be keyword rich.

Drop the counter.  It currently reads 66 and no one cares anyway about how many visitors have been to your site. But at 66 it screams: "New, No one ever visits this site, etc."

Here are your keywords:

flowers, roses, floral arrangements, plants, florists, 

sending flowers, funerals, sympathy, bouquets, florist delivery, 

order flowers, order flowers, birthday gifts, gourmet baskets, 

virtual flowers, online florist, anniversary gift, corporate gift, 

flower delivery, plant gifts, gift baskets, sympathy gifts, 

funeral flowers, online florist, business gift, same day delivery, 

birthday, gift, anniversary, thank you, love gift ideas, 

rose delivery, red roses, pink roses, weddings, ikebana, proms, 

bar mitzvah, bat mitzvah

It looks like someone took a template for a florist shop, stuck in some copy for your business and told you the site was done.  I`d be mad if I were you and actually paid someone to do this site.

You are a flip-flop boutique but your first button link after home says jewelry.

Click Flip Flop Sale of the week and the title reads "Services."  In fact, go to all of your pages and read the browser tab.  Your titles are all over the board.

No one is going to send you an email for an order.  Use PayPal (it is really pretty easy) or some other merchant service so folks can check out online.  Everyone is used to that.

I like the layout on your sunglasses page.  I think that would work (and be consistent) with your other product pages.  Put a check-out / add-to-card button (paypal or other) under each column.

- Those are some of my thoughts.

:-) I tried it again, and it still didn`t work in my version of Firefox, nor Interent Explorer 6.x. It`s my system, I`m sure, but I don`t know why. Kathy`s worked, and as we`ve seen, others have no trouble. Enh...such is life....and computers.