Our book was "wating to happen." A+ certification was new, nobody was
in the field, it was catching on, and the format for the book was right
for the time. The publisher was small (very small), going broke, and
wanted to stake their future on the success of the book. So they
promoted the hell out of it.
Later, with Que Certification, there was no real stake in it for them,
so they didn`t do much to promote anything. We actually got a
higher-than-normal percentage, at 14% of wholesale. But that`s because
we didn`t use an agent---Jim negotiated the contract directly, then we
split our share in half.
I think that in terms of sales, one of the best new things around is
the Internet. You can build a site to sell the book, then you own most
of the revenues. From there, having the site, you can branch out and
try different ways to sell the book. One option is offering an
electronic version, the selling that on eBay.
Don`t get overwhelmed. It`s only when a potential author has visions of
making millions and retiring from work for the rest of their life that
things get disappointing. Y`know? :-)
Another advantage of having the Web site is you can also sell some of
the lures you discuss in the book. A sort of value-added secondary line
of products. If you can get any one of the Sports Channel fishing
"champs" interested, that might help. Likewise, a possibe interview
with a small or new show on that cable channel.
You also might speak with some local hotels or campgrounds, and offer
them a number of the books either on consignment, or very
inexpensively. They could put them out and talk about how you`re a
local "expert" on the fishing. "Here, see? He`s written a book about
it, too!" :-)