Forums: Discussions for entrepreneurs and small business.

I heard this guy on the radio one afternoon. Here in Chicago, we have a hot talk-radio station (WLS-AM), and at the time, Roe & Gary were right at the top of their demogrpahic. I can`t remember the fillet-guy`s name (Dan, I think?), but he called them up, asked if they liked fish, and sent them a huge salmon fillet, smoked, chilled, and ready to eat.

Of course they had to have him on the show, and he was filled with passion, humor, excitement, and couldn`t talk enough about this new system he`d learned in Hawaii of how to "unzip a fish."

His idea was to sell video instruction tapes, and I went home, looked up his site, and immediately bought the tape for lake fish. I`d learned how to fillet, but never from anyone who was a professional. The result fundamentally changed my concept of fishing, in particular about eating the fish I was catching.

Now I tell everyone I meet at the lake about the site, and I`m shocked at how many people who fish simply don`t know what to do with the fish they catch.

I see a possible affiliate link here, as well as a way to build on that mystical Holy Grail of all fishermen: Which of these lures is going to catch fish when the fish ain`t biting! :-D

Next immediate solution: Publish the book as an e-book, but spend some money for a really fine CDROM label and jewel case, with a nicely designed cover, art, and liner notes. Or, like Kim Komando, put the disk inside a standard office presentation folder, and have all that artwork and content on printed on the glossy folder.

Sell the e-book for $19.95 (plus nominal S&H), and list it all over the Web site.