Try to learn marketing techniques from forums such as warriorforum or digitalpoint they will help you out lot or you can find more tips from blogs as well
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to promote your cousin site you need to help a SEo professonal. first submit your site in search engnes and after that start onpage optimization then offpage optimization.
Sorry but i have to correct you , i think first thing is on page optimization and then submission to Search engines like google, for indexing it.
SEO of your website starts with the development of your website. the good design and quality content is the factor that will make your website to have a good start.then you must go with is the on page SEO. On page SEO is basically concerned with the keyword tagging and making the website to be visible to the search engines.you can take help of Google keyword tool..
Hey there Voiger,
If you are using WordPress on the site, then the "WordPress SEO" plugin by Yoast is free and very easy to use. There is a great tutorial with screen shots that explains how it works. That will guarantee that your on site SEO is perfect.
It's the off page SEO that can be very time consuming, and is of course what has the greatest impact on your PR. The On Page must be done as well. For a great overview on SEO, read this article.
Now a days seo faced lots of difficulty but it's not dead, if you have to considered some good point then you definitely success in this and you put your 100 % efforts in right direction and always follow current trend which gives a good result in the future.