The cost of newspaper advertising is outrageous, especially for a new business who is just getting started. I know from experience because one single ad in the newspaper cost me over a couple hundred dollars, and I didn`t get a single phone call from it about virtual assistant services that I would like to provide. I understand that for newspaper advertising to be effective, you need to place many ads- not just one.
So, anyhow I have made up my mind that I am going to create another option for the small business owners in this town to get their name out there, especially, for new businesses. It makes me want to do something about it because I know what it is like to not have a large advertising budget to work with! I will create an option for them if it takes years to start it up!
So here is what I`m bouncing around in this small head of mine....maybe starting a magazine in my community, sort of like a "Small Business Connection" type of magazine is what I`m bouncing around now that would be published either quarterly or semi-annually. In order for it to become a valuable tool for these businesses, I would like to include interviews and spotlights on new businesses in the area, an "ask the expert section" where people can write in with questions and local businesses can answer if they are skilled in a certain area, for example if someone has a computer hardware question, maybe a computer repair business can provide the answer to the question in the next issue. And, also a business advice section where I spotlight small -businesses who are thriving and interview those owners who give their tips or suggestions on launching a small business and tell their stories. I was thinking that local small businesses would be able to advertise in it for "free" but there would be several stipulations. #1- they must include a "freebie type coupon" no less than a pre-determined value that would be included beside each ad that would make it more valuable to the readers. I would need to come up with funding and distribution so I would almost need to include a stipulation that #2 each business that either advertises, is featured in, or writes an article for the magazine must purchase a subscription to the magazine.
Anyone know a ballpark figure on how much it would cost to publish a magazine like this? Or, where to find good publishers? Or, would it be better to find a self-publisher for the first few to see how much interest there is? Or, even to publish the first one myself?
Also, to save $ on delivering the magazine by postal service, I would take care of hand delivering it to all the local businesses who subscibe to it. At least, in the beginning , anyhow!
Am I way out there on this or is it something that could work?