Episode Spotlight

As we at StartupNation always say, you must leverage the power of PR to attain maximum success. The good thing? The power to create that PR impact is more in your control than ever.

As StartupNation’s Rich Sloan discusses with PR experts Emily Borders and Kathleen Gratehouse of Borders+Gratehouse, who represent clients like eLance, RingCentral and StartupNation itself, social media has changed the options and ability to make a big impact on awareness and ultimately the amount of business you do.

Everyone’s talking about how their networking in the StartupNation forums, Facebook, Twitter, blogging, etc., is leading to more business opportunity. And that’s exactly what we drill down on in this episode.

Listen in to learn about how traditional PR has been massively supplemented now with opportunities in social media. Also pick up recommendations and motivating factors associated with specific social media strategies.