Episode Spotlight

This brief podcast touches on key strategies that various types of businesses can adopt to make their businesses more efficient and more sustainable.

Guest expert is Christine Mason McCaull, founder of GoGreenOnline, and passionate proponent of doing things the responsible—but sensible—way. She explains how to green up your business without going to extremes, like having to base your business in a Yurt in order to make an impact.

As host Rich Sloan learns, it’s simple but smart stuff, like soy-based printer ink, recycled paper for letterhead and business cards. It’s sourcing your goods from sustainable suppliers and the powerful and positive ripple effect that can be created.

Mason McCaull is a genuine authority but no outside to entrepreneurship. She’s been an extremely successful high-tech CEO and thinks like the rest of us who want to attain success. As she’s evolved as a business person, the definition of success has grown to include “doing things right.”