Episode Spotlight

As business owners, we sometimes talk about branding like it's a necessary fixture in our lives -- and our marketing budgets. However, branding alone accomplishes little beyond basic awareness.

Our host talks to marketing blogger and author Johnathan Salem Baskin of Dim Bulb about why customers aren't paying attention anymore...and why they don't believe or remember stuff anyway.

Learn more about branding from Ask Alice at The Business Owner's Toolkit and explore tips for establishing a brand at Startup