Episode Spotlight

Join hosts Rich Sloan and Troy Janisch as they talk strategy with Larry Kutscher, CEO of Register.com. Learn Kutscher’s 5 specific tips for a more successful website. He should know – he serves and has observed the practices of hundreds of thousands of small business websites that use the Register domain name, website-building and hosting services.

Learn about effective domain names, mixing the offline and online worlds for best results, superior homepage performance, optimization for search engines, and more. He further talks about the value of social media and giving your customers voice and influence at your website. He confirms many of the pearls of wisdom shared so widely at StartupNation already and sometimes affirmation and reinforcement is just what the doctor ordered, no?

Later in this show, learn about creating a legal entity for your business. Karen Nathan is a published expert on the topic and works at Bizfilings, a leader in providing services to help you create a legal structure. Listen in to this portion of the show to distinguish between LLCs and S Corporations, two very popular and easy “upgrades” from the sole proprietorship that’s so common for people who get into business casually and then realize they want the liability protection benefits—among others—of a legal structure.