Episode Spotlight

Get to know the classic types of people you’ll likely encounter when trying to sell what you offer to another business, big or small. Rich Sloan interviews Ed Lewellen, a StartupNation member and seasoned sales professional. This is the first in a series of podcasts covering StartupNation and Lewellen’s 5 Steps to Successful Selling, which walks you through a great primer on how to sell effectively.

Listen in to this episode to learn about how to distinguish between, Fiscal Buyers, Practical Buyers, Consumer Buyers and “Coaches”, and how to make sure you know how to approach each one based on their likely objectives.