Episode Spotlight

We all want to maximize the effectiveness of our websites. In this show, hosts Rich Sloan and Troy Janisch talk about how to do just that.

Listen in as they discuss email marketing strategy with John Arnold, author of Email Marketing for Dummies. Learn about what you need to know to get started on email marketing, how to build your distribution list and how to approach important aspects like frequency, content, subject lines – all critical components to increasing open rates.

Jolene Collins, founder of Myfavoritetoys.com, also makes an appearance and shares some of her experience with email marketing but also other online marketing techniques including search engine optimization and search engine marketing.

The show concludes with an overview by host Troy Janisch on how to build your own keyword portfolio both through SEO and SEM tactics.