Episode Spotlight

StartupNation chief startupologist, Rich Sloan, and co-host Troy Janisch of The Business Owner’s Toolkit, canvas America for lessons and inspiration from real entrepreneurs who are thriving in the down economy.

This show  features perspectives from:

• Janie Honeycutt, founder of House of Jerky, a fast-growing wholesaler and retailer of exotic jerkies.
• Paige Ohliger, a founder of Time for Dinner, a meal assembly business in St. Louis.
• Toto Lassally, race care driver-turned-entrepreneur, who founded Speedcom Racing, which supplies headsets and walkie-talkies to race car drivers and pit crew members.
• Jason Gittinger, founder of Detroit school of Rock and Pop, which immerses music students in bands right away in addition to traditional music lessons.

Each entrepreneur leans on a different trick-of-the-trade to succeed in the face of the recession. Strategies covered include search engine optimization, intense customer care, customer-need-driven innovation, and clever and conservative ways to cut costs to maximize profitability.

To arm your business for success these days, be sure to listen in.