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Marketing Your Website #4 of 5: Create Press and Write Articles

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Episode Spotlight

No discussion of marketing is complete without mention of a dedicated PR effort, and that’s why your hosts discuss press releases out of the gate in this episode.

But the advice goes beyond simple press release strategies and includes how you can position yourself as a “thought leader” online by writing and publishing articles strategically around the internet. If done right, the result should be increased credibility for you and increased traffic to your site.

This episode hosted by StartupNation’s Rich Sloan and guest expert, Nikole Gipps of NHG Consulting.

Comments

PR is a great way to promote your product, and on the web nowadays it`s often overlooked. However, very important that press releases be optimized for search prior to sending them over the wire service. This way people searching on Google and other search engines will find your release when searching on the keywords you have optimized on. A great tool that makes optimization easy is Newsforce (www.newsforce.com). Also, Business Wire has the tool as well in their EON suite...

Thanks for the info!

Dale, What is your input regarding this, please? Rgds, Ric

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