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BNI founder reveals the art and science of business networking

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Episode from StartupNation Radio Channel: Marketing

Episode Spotlight

Listen in as Rich Sloan, chief Startupologist and co-founder of StartupNation, interviews Dr. Ivan Misner, founder of BNI, the world’s largest business networking organization.

BNI has thousands of members that gather weekly to exchange information about their businesses and pass along referrals to new business opportunities. Misner has a formula for the key elements to productive networking: “VCP”, which stands for visibility, credibility, and profitability.

In this show, learn from Misner about his tricks of the trade for effective networking.

Speaking of networking, as a bonus, you’ll also hear from Jenny Clough, winner of the 2007 StartupNation Home-Based 100 “Top Ten Wackiest” competition. From among thousands of would-be winners, she prevailed with her human-and-dog social networking business based in Nashville, Tenn.