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Episode Spotlight

Rob Chen is a vp – small business marketing at Visa. But he's been a marketing guy at much smaller companies, so he brings together the big guy/little guy perspective of marketing in the digital age.

This episode nicely frames some of the core tenets of marketing in the digital age and case studies some of the successes that Visa has had with their initiatives while at the same time applying those principles to the websites that we small businesses have or plan to have.