Episode Spotlight

Show #2 on business coaching gives you more insight into the merits of business coaching, the ins and outs, do’s and don’ts, and the perspectives of one of the country’s most successful coaches, John Jantsch of Duct Tape Marketing. Listen in to get smart about business coaching and whether it’s for you.

Taking a dose of our own advice, we’ve gone beyond a single data point for research – it’s always smart to get at least two independent data points, and time permitting, many more. Following up to Interview with Real Live Business Coach #1, we gain additional perspective on business coaching, who it’s best for, and how to select a good one if you decide it’s your path to success.

In this show, we spend some quality time with John Jantsch, the creator of Duct Tape Marketing and a very successful marketing coach. First of all, John’s just a great guy to spend some time talking to – he loves what he does, and accordingly, he exudes a great love of life. But at a business level, John’s favorite “P” word is “practical.” He’s very street smart about marketing practices that work and how to transfer those strategies and tactics to his coaching clients. And he’s now got a whole slew of coaches around the country who offer his systematic approach to marketing.

In our conversation, we cover business coaching from a “who it’s for”/”who it’s not for” perspective, what the costs are, and what’s required of the coach and client in order to make contracting with a coach a successful endeavor.

Listen in! When you’ve completed listening to the 15-minute show, maybe you’ll want to vote in our poll and share your opinion by posting there.