Episode Spotlight
On every entrepreneur’s journey there’s a phase that’s scary, challenging, filled with questions and uncertainty, and, as best-selling author Seth Godin will tell you, crucial to your success. He describes this period as “the dip” – which a business owner must get past to become a winner.
“The Dip” is Seth’s most recent book—simple, short, and very helpful—and it explains why a dip in your entrepreneurial path is a blessing in disguise. If you get past it, you’re on your way to glory. If you get stuck in it or can’t endure it, quitting may just be the preferred path. Yes, quitting might actually be a good thing.
In our interview with Seth, learn how The Dip sheds light on scarcity, being the best at what you do, and effectively determining if you’re just slogging through the tough times on your way to success or stuck in a no-win situation.
Take heart - one thing we agreed on was that entrepreneurs can leverage dips to put up an insurmountable barrier between them and new competitors.
Fans of Seth Godin and StartupNation Radio called in to the show to ask questions about the Dip and how it applies to them. See if their questions and Seth’s answers apply to you.