Episode Spotlight

One of the hottest topics in the StartupNation forums is the value of audio enabled ads on a website. Adi Sideman of SitePal gets us up to speed on how to get efficient with rich medium ads and illuminates some of the unknowns:

• Fully customizable
• All in Flash, no plug ins required for users to experience it
• Interactive – user can click on FAQ, a lead generation form, or even have an avatar respond to users on the site
• Rich medium ads perform better than static ads in clickthrough rates
• Audio enabled ads perform better than non audio
• Ads can speak when the page is loaded or only speak as an opt in by the user
• Many clients use this for eLearning or marketing information.

Visit these Community forum topics to learn even more:

• Anyone here use sitepal characters on their site?
• Who was asking about sitepal? I have it.
• Growing your site/Another take on sitepal
• What Do You Do When You See A site pal?.