Episode Spotlight

StartupNation found in a survey of its Community members that opening an online retail store was the most desirable business choice. Stopping by to discuss that trend are John and Kathy Ruf, whose online pretzel company took off and landed them on QVC.

Although their product category wasn’t new, the Rufs found a unique way to fill it with products that are always fresh and custom-made to please individual tastes. While they were confident they had created something special, the Rufs knew it was going to be a challenge to rise in their category. Listen as they tell the story of taking their idea from inception to success.