Episode Spotlight

Intellicontact is a fast growing player in the $4 billion email marketing industry, serving the email needs of over 8,300 customers. Ryan Allis, Intellicontact’s founder, is blazing a trail as a young entrepreneur who has found the keys to success.

Email marketing is a one of the most effective ways to build relationships with your customers, assuming you're conscientious about your content. Ryan’s key principles for effective email marketing:

• Select a good web-based tool
• Send only communications to people who want to receive them
• Send only things that are relevant to the customer

For Allis, the essence of a successful business is relationship-building. Meeting your customers’ needs through email marketing can only be achieved by sending permission-based content that speaks to their needs and desires. Once you lose a customer, they don’t often come back. Email can help make the difference between a one-time sale and a lifelong customer.

About Ryan Allis

Ryan had the entrepreneurial spirit at 11 years-old when he began helping senior citizens learn computer skills. Through “trial and error” and with dedication and vision, Ryan created Intellicontact. He was recently named one of Businessweek’s Top 25 entrepreneurs under 25. Ryan’s book Zero to One Million: How to Build a Company to $1 Million in Sales talks about the journey from business inception to success.