Episode Spotlight

The holiday season provides busy retailers with an opportunity to capitalize on the shopping rush.  With this buying boom comes great responsibility to provide quality products and top-of-the-line customer service.  Listen in to StartupNation co-founder Rich Sloan’s tips for holiday selling:

Increase your marketing before the holidays to build up a customer base.  Create an email opt-in list that takes the store to the customer and ramps up transactions. 

Learn the six key ways to handle the holiday rush, including leaving no trick untried.  Holiday shopping is daunting to most, and there are ways to ease shopper's pain by identifying the points that make shopping stressful and addressing them.  Happy customers are return customers, and we want return transactions year after year.

What do you do with the leftover inventory after the holidays have passed?  Organize a clearance sale!  The holiday rush doesn’t have to end; extend your success throughout the year.