Episode Spotlight

How do you know if you have the next big idea? Well, according to Jeff Taylor, founder of Monster.com and now of Eons, you have to look at a few key factors in the marketplace. What are the trends? How is the market changing? Answer those questions and you’re off and running. Then, give your business a catchy name. It has to get recognition and set the company apart from the others.

Eons is a name that honors the over-50 customer: the baby-boomers who are in need of some guidance in the areas of business, finances and love, just to name a few. It is also a brand that consumers can root for because they feel attached to the idea of a place to visit that just focuses on them. According to Jeff, Eons isn’t just about selling, it is about creating a company that allows people in that niche to build relationships with others in the same phase of life.