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Business Planning Smarts: Identifying a 'Screaming Need', and Playing to Your Strengths

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Episode Spotlight

StartupNation co-founders and chief startupologists, Jeff and Rich Sloan hit two key elements of starting a business:

  • First, identify a “screaming need.” A screaming need is one that’s already established and intense in the marketplace – always a faster and less expensive route to business opportunity.
  • Second, the Sloan brothers dive in on the importance of playing to your strength, and surrounding yourself with people who are expert at those things you’re not.