Episode Spotlight

When Jeff Sinelli entered the restaurant industry he faced considerable competition.  Differentiating his business from the existing household-name franchises - Subway, Blimpie and Quiznos - was a huge undertaking, but would be his only hope for survival.  Frustrated by the lack of great “wiches” available in the quick-service restaurant sector and bored by the domination of burned-out brands, Jeff launched the Which Wich? franchise in 1993.  Not only has his business survived, it has achieved great success. In 2005, revenues were reported between $7 million and $8 million.

Whether you are starting up or well-established, there's always room for growth. Tune in to discover how to craft a business that's destined for success, as Jeff shares some lessons he learned during his startup days and the growth phases that followed thereafter. Jeff discusses his creative perspective on competitive advantage and a unique methodology for growing your business. Also check out Crafting a Franchise-Friendly Business for more of Jeff Sinelli's Key Moves.

Selected call-in Q & A transcripts from this show

Q&A - Seeking advice on updating a website

Q&A - Selling manufacturing services to retailers

Q&A - Competing against off-shore manufacturing

Q&A - Finding major advertisers for a website

Q&A - Questions about website domain names

About Jeff Sinelli

Jeff Sinelli is Founder and President of WHICH WICH, Inc., an innovative fast casual concept that recently debuted in Dallas, Texas (Dec.2003). Which Wich is a Superior Sandwich concept that focuses exclusively on hot, toasted "wiches" offered in over 40 varieties. Which Wich features a revolutionary customer interactive ordering system and corresponding online catering service. This sort of feature is a trademark of Sinelli Concepts, which is known for incorporating customer interaction in the processes and therefore creating greater efficiency, customer satisfaction, and ultimately, brand loyalty.

Which Wich is set to expand nationally through franchising. Prior to Which Wich, Mr. Sinelli conceptualized and opened an array of entertainment venues leading up to his first national concept, Genghis Grill (2002 Nation’s Restaurant News Hot Concept!) where he served as Founder and Chief Mongolian Officer before successfully selling the company in 2003. Mr. Sinelli earned a Bachelor's degree in Communications from Michigan State University and a Master's degree in Business Administration from City University in Seattle.