Episode Spotlight

As entrepreneurs, we get a thrill out of discovering unique applications for established products, identifying novel opportunities, and taking risks to turn these revelations into a reality.  We frequently find ourselves wondering, “Why can’t I do this?” or “This product would be much better if…”

Jason Kane and Larry Davenport were consumed by these thoughts and sooner than later found themselves venturing down the path of entrepreneurship.  After working a decade for the company that created Mike’s Hard Lemonade, they were determined to create their own buzzing brand.  They began inspiriting this product category in 1999 with their energized vodka juice product – Glacier Bay.  Five years later, they envisioned yet another multi-million dollar brand, one that resonated with women – Cocktails by Jenn.  In 2005, they sold Cocktails by Jenn to Barton Brands, which enabled the brand to extend its US sales, marketing and distribution.

Tune in to discover how Jason and Larry revitalized an exhausted product category with two fresh multi-million dollar brands, learn successful strategies for expanding distribution, and get invigorated by their key moves for success:  Create a New Product in a Tired Product Category

Selected Q&A transcripts from call-in questions on StartupNation Radio

Q&A - Overcoming the fear of starting a business

Q&A -Distinguishing yourself from the pack in online commerce

Q&A - The effects of sales discounts in the long-term

Q&A - A little PR inspiration

About Jason Kane and Larry Davenport

Based in Danville, California, Jason and Larry founded Cocktails by Jenn in October 2004. The brand was created to be a fun and fashionable beverage targeted specifically to women, representing the bond girlfriends share while embracing the friendship and fulfillment these relationships bring.