Episode Spotlight

Cindy Bates of Microsoft returns to StartupNation Radio to get down to the Nitty Gritty about how Microsoft Office Accounting software (a StartupNation sponsor) is helping companies with 25 or fewer employees manage their business financials. 

Accompanying this software launch, Microsoft conducted extensive research within the small business sector to determine the role technology plays in small business.  We’ve invited Cindy Bates back onto the show to uncover Microsoft’s findings and perspectives. 

• According to survey research conducted by Microsoft – the growth rates of small business which embrace technology – compared to those businesses that do not, are 12% and 6% , respectively. 
• For businesses seeking cost-effective technology solutions, Cindy suggests hiring an IT consultant, who is trained to help you implement the latest technology: Microsoft’s partner locator service can help you find a Microsoft trained small business specialist in your region.

Tune in to familiarize yourself with the latest technology solutions available to your small business and discover the trends influencing your competitors.   

Selected Q & A transcripts from this radio show

Q&A - Protecting business ideas and reaching decision-makers

Q&A - Trademarks and protecting an idea internationally

Q&A - Startup funding

Q&A - Funding an e-business

About Cindy Bates

Cindy Bates is the general manager for the small-business division of the U.S. Small and Midmarket Solutions & Partners Group at Microsoft Corp., where she is responsible for maximizing Microsoft’s potential to serve the needs of the 7.5 million small businesses in the United States.

Armed with a wealth of management experience and expertise in strategic and corporate development, investment banking, and small-business operations, Cindy is charged with bringing even greater focus and visibility to Microsoft’s already strong, ongoing efforts to serve small businesses.