Episode Spotlight

Stop struggling to get noticed on the web. It’s time to rise above your competitors and claim top placement on the search engines. Take a moment to try the following exercise:

• Perform a keyword search: enter a term specific to your business.
• Does your business appear at the top of the results?
• If not, scroll down (beneath your competitors) until you find your business.
• Don’t be disappointed – there’s a method to getting high rankings.

Just as climbers need equipment to scale a mountain, your small business can benefit from specific tools to get high rankings on search engines. Our tour guide makes climbing to the top easy - Kelly Cutler, CEO of Marcel Media paves the path with strategic solutions that will strengthen your internet presence – including search engine marketing, search engine optimization, effective website design, email marketing, and tracking and analysis.

Your competitors will regret missing this show! Tune in to get the competitive advantage, which will send your business soaring to the top.

About Kelly Cutler

Kelly co-founded Marcel Media in early 2003 and has been focused on delivering strategic online marketing solutions to clients like Hub Insurance, Rush University Medical Center and more. Previous to Marcel Media, Kelly was a top seller in AOL Time Warner’s online media sales group, with clients such as Coca-Cola and Ryland Homes. Prior to that, Kelly worked for several Internet companies, including Classified Ventures, a Tribune Company.

With more than a decade of Internet and marketing experience, Kelly is focused on providing her knowledge and expertise to help businesses maximize their return through the web. In her spare time, Kelly enjoys spending time with her family. She also enjoys yoga, sailing, skiing, and traveling.

Reality Radio - The Hook Up

Recently, a member of the StartupNation Community reached out for some specific help to turn his dream idea into reality. It was StartupNation “Hook Up” time!

George, an inventor, called into StartupNation Radio in February seeking assistance to locate a manufacturer for his Floodlight Adapter Bulb. We challenged the StartupNation community to help us find a “Hook Up”. After sorting through numerous emails from entrepreneurs who were interested in helping out George, we identified a manufacturer. In just a few short weeks, George came back on the show to be “Hooked Up” with Ron Jacobs from IMI International.

If you are considering getting your invention or product manufactured, listen to the show and learn from George and Ron’s Hook Up.

Points and questions to consider before approaching a manufacturer:

• Don’t rush the product to market.
• Do you have a final design with prints and specifications?
• Do you have a prototype? How many prototypes are in the field?
• Conduct your market research to develop a product at a cost-point that correlates with a price-point that will sell.
• What’s your experience and confidence level that this new product is going to work?
• Do you have the capital to proceed with design, engineering, prototypes, tooling and production?
• Determine the method for financing the manufacturing process.

A big thank you to the StartupNation community – you made this Hook Up happen!