Episode Spotlight
Is your butt covered? If not, it should be!
Sara
Blakely, founder of Spanx discusses the Key Moves she made to turn
undergarments into the multi-million-dollar brand, Spanx. Working as a
sales trainer by day and performing stand-up comedy at night, this
entrepreneur’s only experience with the pantyhose industry was that she
wore nylons and was unsatisfied with the options available. Sara was
determined to find a solution and help women reclaim the clothing that
remained unworn and in the "maybe one day I'll be flawless" section of
their closets. Sara’s invention made visible panty lines a thing of the
past.
Operating from her apartment with $5,000 in savings,
Sara turned her idea into reality. Tune in to discover the steps Sara
made to give her invention “legs”: internet research, patent writing,
finding a manufacturer, naming the product, packaging, cold-calling,
getting Spanx into stores, and spreading the word.
Tune in to discover how Sara leveraged PR to spread the slogan: “We’ve got your butt covered!”
Read more about Sara’s Key Move: Using the Power of PR