Episode Spotlight
Which Products Sell the Best on QVC?
Marilyn Montross, director of QVC Vendor Relations, discusses the 2005 QVC Decade of Discoveries Tour. Marilyn provides insight on the types of products that sell well on QVC. Learn what makes for a “QVC Success Story”:Marilyn Montross discusses elements of a successful product.
Selling Out on QVC Decade of Discoveries
Sharing
the QVC spotlight is Nicholas Woodman, inventor of the GoPro Hero
Camera. Nicholas is one of the top 100 finalists of the QVC Product
Search 2005, and he made his QVC debut on July 8th at the first stop on
the Decade of Discoveries Tour.
What inspired you to invent the GoPro Hero Camera?
I
came up with the concept for the Hero Camera while trying to make it
easy to shoot photos of my friends during our favorite sports and
activities. I was frustrated with having to choose whether to be a
"photographer" or a "participant" each time. I set to work on designing
a camera and strap system that would allow me to enjoy all of those
activities with a camera available at a moment's notice. Once I began
developing it, I realized the concept had commercial potential.
At what stage of development is your invention?
GoPro began in
my room in 2002, and I incorporated it in 2003 and filed patents,
trademarks, etc. The first US patent (several have been
filed) relating to the invention was approved by the USPTO a couple of
weeks ago.
The Hero Camera hit the market in September 2004
at the Action Sports Trade show ( ASR ) in San Diego . The Hero Camera
was a finalist in ISPO’s (largest European sporting goods trade group)
Brand New Awards, July 2005. We used this award and trade show in
Munich, Germany to launch the Hero Camera in Europe. The Hero Camera is
selling in hundreds of specialty sports retailers and select resort
destinations in the US , Australia , Japan and the UK , and
distribution is set to begin soon in Europe .
What is your involvement with QVC?
The Hero Camera was one of 100 products identified by QVC's Product
Search 2005 contest. It sold out (and then some) at the first stop of
the Decade of Discoveries tour on July 8th in Philadelphia , PA. QVC
marked the US mass market national launch for the Hero Camera.
Entrepreneur Pitches His Product to QVC on StartupNation Radio
Dave Hammond, inventor of Intelligent First Aid™
delivers his product pitch directly to Marilyn Montross, Dir. of QVC
Vendor Relations. Listen to learn what QVC looks for in a product.