Find a need and fill it. All my life I've heard that was the key to business success. About 10 years ago my wife was diagnosed with Celiac disease. She can't eat anything made with wheat, barley, rye or most oats. It is a protein called gluten in these grains that is the problem. Unfortunately, much of the gluten-free food on the market tasted pretty bad. Over time we came to realize that there was a niche market here. If only someone could make gluten-free food that tasted as good as "real" food. When we started our business we set out to make gluten-free food that tasted great. Since I don't have to eat gluten-free, I'm the first line taste tester. We've gotten excellent feedback from customers. It's very satisfying to hear people say that they love our products. Until we're able to secure national distribution, online is the only way to get our cookies outside our Southern Michigan test market area. If you have a friend or family member who must eat gluten-free, our cookies would be a real treat for them.