At Zucker Consulting We Provide: -Strategic Focus & Tools For Business Growth -Writing & Communications services to help you tell your unique story powerfully and cost-effectively to the right audience Whether your goal is launching your business, finding investors, introducing a new product or initiative, growing existing markets, or opening new ones; we’ll help you build and implement a step-by-step plan to get you there. Specific Services/Tools For Growth: *Business Plans - Marketing Plans – Launch Strategies *Public Relations and Communication Strategies *Refining Targets & Marketing Messages *Identifying and Finding the Resources You Need *Creation of Sales, Marketing & PR Materials - Web content, brochures & collateral, proposals and presentations, sales letters, newsletters, blogs, ghostwriting articles, books & speeches, press releases and media kits, advertising, white papers and case studies. Who We Can Help: - Are there obstacles keeping you from successfully launching or growing your business? We can help you build and implement a step-by-step plan to overcome them…and to keep you focused on your long-range objectives. - Are you maximizing visibility and sales by telling your story in the most effective way to the right audience? We'll help you find or refine your unique, compelling message, and deliver it powerfully and cost-effectively to just the right audiences ... to increase your visibility and sales, and to achieve your business goals. Our Experience & Expertise: For more than 20 years, Michael Zucker has worked with business executives and entrepreneurs to: 1) launch and grow their businesses; 2) expand markets; 3) target and communicate with audiences; and 4) clarify and meet business objectives through strategic planning, communications, negotiation and collaboration. As a business strategist and marketing communications consultant he’s developed and implemented business plans, marketing and launch strategies, public relations campaigns and positioning strategies for a variety of businesses, products and non-profit organizations. Michael has also written content for a broad range of sales, marketing and public relations materials including brochures, collateral, web content, newsletters, feature articles, press kits, direct mail, presentations, proposals, sales letters, advertising and package copy. As a writer, he specializes in making technical information compelling for a professional audience and understandable to the layperson. As an entertainment lawyer for Paramount Pictures, Universal Pictures and Disney, Michael helped studio management structure, manage and optimize relationships with strategic partners in the creation of television programming, interactive entertainment, motion picture marketing campaigns, promotions and consumer product licensing.