Consider
these statistics when evaluating why texting(SMS) technology should be a vital
part of every business especially marketing:
-18-29
year old consumers
use text messaging more often than
voice to communicate.
-On average 94% of text
messages are read.
-80%
of consumers keep their mobile with them all day.
-When given a choice 39% of US
consumers — 76 million people — prefer text messages to radio or TV advertising;
however, only 3% of most marketing campaigns currently have a text component.
Consider the many uses:
Sales
& Marketing
(promotions, competitions, etc.)
Customer
Services
(CRM applications, call centres, etc.)
Finance & Credit
Control
(debt collection, reminders, etc.)
Human Resources
(time
management, appointments, reminders, etc.)
Conclusion
Companies
of all sizes can integrate text (SMS) into their own marketing strategies, if
they have the right tools. The large enterprise likely has its own marketing
department or might have hired an outside marketing agency. Ideally, such
departments or agencies should be savvy enough to know about the latest trends,
opportunities, and technologies used in the marketing industry.