-18-29
year old consumers
use text messaging more often than
voice to communicate.
-On average 94% of text
messages are read.
-80%
of consumers keep their mobile with them all day.
-When given a choice 39% of US
consumers — 76 million people — prefer text messages to radio or TV advertising;
however, only 3% of most marketing campaigns currently have a text component.
Consider the following cases:
Restaurant
A restaurant owner places table stands or deals out
cards with information about how to join and receive a free dessert by joining
the VIP customer club. The restaurant sends a marketing message using our
simple online form with a special food or drink offer, which can be used at a
certain time when the restaurant knows that business is slow. This creates an
immediate boost in sales.
Video Rental Store
A video rental store advertises the system and as
reward for joining customers get the next rental free of charge by showing the
confirmation message they have received. The store sends out information about
new releases to customers once or twice a week at 4 pm to remind them to pick
up the videos on the way home from work.
Clothing Store
A clothing
store offers customers 10% off at the counter for customers who join the
system. The system is also advertised on store receipts. The store sends
marketing messages to customers just before lunch time. This results in a
significant sales increase. The store informs customers about special events
and extra discounts for members.
Hotel Chain
The H Hotel
group has successfully used text (SMS) messaging to increase guest numbers to
its hotels and build customer loyalty. The hotel sent out important marketing
messages such as specials and promotions directly to its member’s
mobile handsets. Text (SMS) allowed the hotel to get the
messages out instantly and at the most appropriate time of day. The use of text (SMS) as a direct marketing
tool resulted in a 10-25% uptake of offers sent out by the hotel and proved to
be an integral part its direct marketing and loyalty strategy.
Conclusion
Marketers
who want to wage the most effective digital marketing campaigns must use text (SMS).
Consumer adoption of the technology is growing by leaps and bounds, so targeted
texts will reach more people than ever. Text
(SMS) also gives campaigns a sense of urgency and time-sensitivity since text
messages reach people wherever they are, not just