nancy jarecki created the first ever specially formulated color for the hair down there called 'betty' ! she launched this new company last year and since then everyone all over the world has fallen in love with 'betty'! young and old, women and men! whether putting life back into their 'betty's' or those wanting to be a 'true blonde', or for the more creative, FUN betty colors like hot pink!

betty has been the most popular new beauty product on the market!